🔍 Advertising Regulation in Japan (Promotional Material Review) and Artificial Intelligence JP/EN
Ethics · Regulation · Technology — Pharma Practice Notes

Developing Material Creators

People who create materials err without malice. Using 7 years and 186 deviation cases as a map, the overview gives the whole picture and nine incident categories read, by structure, where and why creators lose their way.

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A Map of Violations Drawn from 7 Years and 186 Cases — Why Ordinary Practitioners Err

In the seven years since Japan's Sales Information Provision Activity Guidelines took effect (2019), healthcare-institution monitors captu…
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Learning from Past Incidents

Past incidents grouped into nine categories — data manipulation, exaggerated claims, safety-information neglect, COI non-disclosure and more — analysing the recurring structure of deviations in material creation, grounded in primary sources. Nine chapters.
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Inside the Creator ── The Psychology Behind Deviations

How well-intentioned material creators drift toward deviation under pressure. Ten chapters dissecting the psychology and organizational structures behind misconduct — confirmation bias, motivated reasoning, local rationalization, omission, and externalized responsibility.
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As We Should Be ── Ten Convictions for Material Creators

Who a material creator should be — ten convictions articulating the professional backbone that prevents deviation. From standing as an evidence steward rather than a salesperson, to responsibility for the reader's mental image, a conscience led by data, signing the whole document, and a duty to present efficacy and safety on equal footing. Ten chapters.
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