researched 72 / 72 ・ last checked 2026-09-23 ENJA
Japan8United States8Canada8European Union8United Kingdom8China8Australia8Korea8Switzerland8

Advertising Atlas ／ Ordered strict to permissive — by topic

Advertising regulation worldwide

Ordered strict to permissive — by topic

No overall ranking is given. Only 2 of 8 topics have all ten jurisdictions scorable, and the order flips depending on which topics are used. An overall ranking would present the unevenness of our sourcing as the strictness of each country. Faded cards are cells whose sourcing is incomplete and which are excluded from comparison.

Claims of efficacy

10 jurisdictions
STRICTERMORE PERMISSIVE
Korea3.2Australia3.0Japan3.0China2.5European Union2.5sourcing incompleteSwitzerland2.5United States2.2United Kingdom2.0Canada1.2

Comparative advertising

10 jurisdictions
STRICTERMORE PERMISSIVE
China3.4Japan2.8European Union2.3sourcing incompleteCanada2.2Switzerland2.1United Kingdom2.0United States1.8Korea1.8Australia1.3

Safety information

10 jurisdictions
STRICTERMORE PERMISSIVE
Canada3.0United States2.3Switzerland2.1United Kingdom2.0China2.0Japan2.0European Union1.9Korea1.8Australia1.4

Direct-to-consumer

10 jurisdictions
STRICTERMORE PERMISSIVE
Australia3.6Switzerland3.4China3.3Canada3.1European Union3.0Japan2.8Korea2.6United Kingdom2.4United States2.0

Materials for HCPs

10 jurisdictions
STRICTERMORE PERMISSIVE
China4.0sourcing incompleteAustralia3.0sourcing incompleteCanada2.7Switzerland2.3sourcing incompleteEuropean Union2.1Japan2.1United Kingdom2.0United States1.9Korea1.1

Pre-clearance

10 jurisdictions
STRICTERMORE PERMISSIVE
European Union3.2sourcing incompleteChina3.0Korea3.0Switzerland3.0Australia3.0Japan2.9United Kingdom2.9United States2.8Canada1.8

Digital and social

10 jurisdictions
STRICTERMORE PERMISSIVE
China3.1Korea3.0Switzerland2.8sourcing incompleteUnited Kingdom2.2Canada2.2Australia2.0Japan1.6United States1.1sourcing incompleteEuropean Union1.1

Enforcement

10 jurisdictions
STRICTERMORE PERMISSIVE
China3.8Korea3.7sourcing incompleteCanada3.2sourcing incompleteUnited States3.2sourcing incompleteJapan3.2sourcing incompleteEuropean Union3.1sourcing incompleteSwitzerland3.1Australia3.1United Kingdom2.9
Every cell carries a summary, a source and a date checked. Topics whose source has not been verified are left marked “not researched” rather than filled with plausible text. Directives and statutes bind as to the result; what applies in practice is national implementing law. This is a research aid, not legal advice.