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Advertising AtlasUnited Kingdom / Materials for HCPs

Materials for HCPs

United Kingdom / MHRA / PMCPA

An advertisement wholly or mainly directed at persons qualified to prescribe or supply must contain the particulars in paragraphs 1 to 8 of Schedule 30, namely the marketing authorisation number, the holder's name and address, the legal classification, the product name, the active ingredients by common name, indications consistent with the authorisation, the relevant SmPC entries and the cost excluding VAT.

処方または調剤の資格を有する者に主として向けられた広告には、販売承認番号、承認取得者の名称・住所、法的分類、製品名、一般名による有効成分、承認に沿った適応、SmPC記載事項、税抜価格を含めなければならない。

Note
Regulation 294 does not apply to abbreviated advertisements (reg 295), oral representations by medical sales representatives (reg 299), reminder advertisements (reg 296) or registered homoeopathic products (reg 301).
Every cell carries a summary, a source and a date checked. Topics whose source has not been verified are left marked “not researched” rather than filled with plausible text. Directives and statutes bind as to the result; what applies in practice is national implementing law. This is a research aid, not legal advice.