What differs, country by country, in medicines advertising
Ten jurisdictions set out against the same eight topics. Pick a jurisdiction for its situation, or a topic to go deeper. Every statement carries a source and the date it was checked.
- Claims of efficacyExpressions of the efficacy, effect or performance of a product requiring approval must not exce…
- Comparative advertisingProduct-to-product comparative advertising is limited to the advertiser's own products with the …
- Safety informationIn sales information provision activities a company must provide necessary safety information in…
- Claims of efficacyA prescription drug advertisement is false, lacking in fair balance, or otherwise misleading if …
- Comparative advertisingAn advertisement is false, lacking in fair balance, or otherwise misleading if it contains a dru…
- Safety informationEvery prescription drug advertisement other than the listed exempt advertisements must present a…
- Claims of efficacyNo person may label, package, treat, process, sell or advertise a drug in a manner that is false…
- Comparative advertisingA therapeutic comparative claim must involve drugs sharing an authorized indication, compare the…
- Safety informationRisk information must be given prominence comparable to benefit in the main body copy, the adver…
- Claims of efficacyAll parts of the advertising of a medicinal product must comply with the particulars listed in t…
- Comparative advertisingAdvertising of a medicinal product to the general public must not contain any material that sugg…
- Safety informationAdvertising to persons qualified to prescribe or supply must include essential information compa…
- Claims of efficacyAn advertisement for a medicinal product with a UK marketing authorisation must comply with the …
- Comparative advertisingIn advertising to the general public, comparative claims against another named product such as '…
- Safety informationAn advertisement directed at persons qualified to prescribe or supply must include the entries, …
- Claims of efficacyAdvertisements for medical services, drugs and medical devices must not contain assertions or gu…
- Comparative advertisingAdvertisements for medical services, drugs and medical devices must not contain comparisons with…
- Safety informationA drug advertisement must prominently state the contraindications and the adverse reactions.…
- Claims of efficacyAn advertisement about therapeutic goods must be accurate, balanced and not misleading or likely…
- Comparative advertisingAn advertisement about therapeutic goods must not compare the goods with other therapeutic goods…
- Safety informationAn advertisement about therapeutic goods must not contain any statement, pictorial representatio…
- Claims of efficacyFalse or exaggerated advertising about the name, manufacturing method, efficacy or performance o…
- Comparative advertisingIn advertising a drug it is prohibited to make an advertisement that disparages another product,…
- Safety informationFor a drug that has adverse reactions, no advertisement may use expressions that deny those adve…
- Claims of efficacyAll statements in professional advertising must be consistent with the medicinal product informa…
- Comparative advertisingStatements comparing a medicinal product with other medicinal products are permitted only if the…
- Safety informationEvery advertisement must contain at least a summary of the restrictions on use, the undesirable …
Every cell carries a summary, a source and a date checked. Topics whose source has not been verified are left marked “not researched” rather than filled with plausible text. Directives and statutes bind as to the result; what applies in practice is national implementing law. This is a research aid, not legal advice.