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Advertising AtlasChina / Comparative advertising

Comparative advertising

China / NMPA

Advertisements for medical services, drugs and medical devices must not contain comparisons with the efficacy or safety of other drugs or medical devices, or with other medical institutions.

医療・医薬品・医療機器の広告は、他の医薬品や医療機器の効能・安全性との比較、または他の医療機関との比較を含んではならない。

Note
The prohibition is absolute on its face; no evidence-based exception appears in article 16.
Every cell carries a summary, a source and a date checked. Topics whose source has not been verified are left marked “not researched” rather than filled with plausible text. Directives and statutes bind as to the result; what applies in practice is national implementing law. This is a research aid, not legal advice.