Claims of efficacy

Canada ／ Health Canada / PAAB

No person may label, package, treat, process, sell or advertise a drug in a manner that is false, misleading or deceptive as to its character, value, quantity, composition, merit or safety.

医薬品を、その性質・価値・数量・組成・効能・安全性について虚偽、誤認を与える、または欺瞞的な方法で表示・包装・加工・販売・広告することは禁止される。

statuteFood and Drugs Act, R.S.C. 1985, c. F-27, section 9checked 2026-09-23

Note
Section 9(1) is the general prohibition; section 9(2) deems non-compliance with labelling/packaging regulations to be a contravention of 9(1). Consistency with the Terms of Market Authorization is enforced in practice through the PAAB Code (self-regulation), not through s.9 wording itself.

The same topic elsewhere

Japan ── Expressions of the efficacy, effect or performance of a product requiring appr…United States ── A prescription drug advertisement is false, lacking in fair balance, or otherw…European Union ── All parts of the advertising of a medicinal product must comply with the parti…United Kingdom ── An advertisement for a medicinal product with a UK marketing authorisation mus…China ── Advertisements for medical services, drugs and medical devices must not contai…Australia ── An advertisement about therapeutic goods must be accurate, balanced and not mi…Korea ── False or exaggerated advertising about the name, manufacturing method, efficac…Switzerland ── All statements in professional advertising must be consistent with the medicin…