Direct-to-consumer

Korea ／ MFDS

It is prohibited to advertise prescription drugs, over-the-counter drugs having the same dosage form, route of administration and main ingredient content per unit dosage form as a prescription drug, and active pharmaceutical ingredients.

専門医薬品、専門医薬品と剤形・投与経路・単位剤形当たり主成分含量が同一の一般医薬品、および原料医薬品は広告してはならない。

statutePharmaceutical Affairs Act (Korea), article 68(6)checked 2026-09-23

Note
Exceptions set by Prime Minister's Ordinance apply, namely advertising drugs for the prevention of the infectious diseases listed in article 2(2)-(12) of the Infectious Disease Control and Prevention Act, and advertising in professional media or academic media aimed at medical and pharmaceutical experts.

The same topic elsewhere

Japan ── Advertising aimed at the general public other than healthcare professionals is…United States ── For prescription drug advertisements for human use presented directly to consu…Canada ── If a person advertises a prescription drug to the general public, the person m…European Union ── Member States must prohibit advertising to the general public of medicinal pro…United Kingdom ── A person may not publish an advertisement that is likely to lead to the use of…China ── Narcotic, psychotropic, medically toxic and radioactive drugs and other specia…Australia ── It is an offence to advertise therapeutic goods where the advertisement refers…Switzerland ── Advertising to the public is prohibited for medicinal products that may be dis…