researched 72 / 72 ・ last checked 2026-09-23 ENJA
Japan8United States8Canada8European Union8United Kingdom8China8Australia8Korea8Switzerland8

Advertising Atlas ／ United Kingdom ／ Direct-to-consumer

Direct-to-consumer

United Kingdom ／ MHRA / PMCPA

A person may not publish an advertisement that is likely to lead to the use of a prescription only medicine.

処方箋医薬品の使用につながるおそれのある広告を公表してはならない。

statuteHuman Medicines Regulations 2012 (SI 2012/1916), regulation 284checked 2026-09-23
Note
Subject to regulation 291A (campaigns relating to suspected or confirmed spread of pathogenic agents) and regulation 292 (approved vaccination campaigns).

The same topic elsewhere

Japan ── Advertising aimed at the general public other than healthcare professionals is…United States ── For prescription drug advertisements for human use presented directly to consu…Canada ── If a person advertises a prescription drug to the general public, the person m…European Union ── Member States must prohibit advertising to the general public of medicinal pro…China ── Narcotic, psychotropic, medically toxic and radioactive drugs and other specia…Australia ── It is an offence to advertise therapeutic goods where the advertisement refers…Korea ── It is prohibited to advertise prescription drugs, over-the-counter drugs havin…Switzerland ── Advertising to the public is prohibited for medicinal products that may be dis…
Every cell carries a summary, a source and a date checked. Topics whose source has not been verified are left marked “not researched” rather than filled with plausible text. Directives and statutes bind as to the result; what applies in practice is national implementing law. This is a research aid, not legal advice.