Digital and social

United Kingdom ／ MHRA / PMCPA

The prohibition on advertising prescription only medicines to the public applies to social networks such as Facebook and Twitter in the same way as to traditional media, and prescription medicines must not be named in posts linked to the services being provided.

処方箋医薬品の一般向け広告禁止は、従来媒体と同様にFacebookやTwitterなどのソーシャルネットワークにも適用され、提供サービスに結びついた投稿で処方箋医薬品を名指ししてはならない。

regulator guidanceMHRA, The Blue Guide, Appendix 6: Advertising of medicines - guidance for providers offering medicinal treatment services, section 6checked 2026-09-23

Note
Appendix 6 states it covers consumer-facing websites and does not cover materials directed at healthcare professionals; it also says core URLs containing a product name may themselves be treated as promotion of a POM.

The same topic elsewhere

Japan ── The Standards for Fair Advertising of Drugs and Related Products apply to adve…United States ── For digital media the binding rule is 21 CFR 202.1. Paragraph (l)(1) states on…Canada ── The PAAB Code applies to all digital formats and media, including internet, el…European Union ── Directive 2001/83/EC defines advertising of medicinal products in Article 86(1…China ── It is prohibited to publish prescription drug advertisements via the internet,…Australia ── An advertisement that directly facilitates the purchase or supply of a medicin…Korea ── The internet and computer communications are listed in the ordinance as media …Switzerland ── Professional advertising may not be made publicly accessible on the internet; …