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Advertising AtlasSwitzerland / Enforcement

Enforcement

Switzerland / Swissmedic

Swissmedic may seize, officially impound or destroy unlawful advertising material, prohibit its use and publish that prohibition at the expense of those responsible, and in the event of a serious or repeated infringement of the advertising provisions may prohibit advertising for a particular therapeutic product temporarily or permanently and publish that prohibition likewise at their expense; intentional infringement of the provisions on medicinal product advertising is punishable by a fine of up to CHF 50,000, by a monetary penalty where the offender acts commercially, and by a fine of up to CHF 20,000 where the offender acts negligently.

スイスメディックは違法な広告媒体を差し押さえ・公的保管・廃棄し、その使用を禁止して当該禁止を責任者の費用で公表することができ、広告規定に重大または反復して違反した場合には特定の医薬品の広告を一時的または恒久的に禁止して同様に公表でき、広告規定への故意の違反は5万フラン以下の罰金(業として行った場合は罰金刑、過失の場合は2万フラン以下の罰金)に処せられる。

Note
Read in German on Fedlex. HMG Art. 87 Abs. 4 makes attempt and complicity punishable, Abs. 5 sets a five-year limitation period for contraventions, and Abs. 6 allows prosecution and punishment to be waived in particularly minor cases. On the reporting side, AWV Art. 24 provides that any person or organisation may report to Swissmedic facts they suspect infringe the advertising provisions, and that Swissmedic pursues suspected infringements on its own initiative.
Every cell carries a summary, a source and a date checked. Topics whose source has not been verified are left marked “not researched” rather than filled with plausible text. Directives and statutes bind as to the result; what applies in practice is national implementing law. This is a research aid, not legal advice.