効能・効果の表現

医薬品等の名称・製造方法・効能または性能について虚偽広告または誇大広告をしてはならず、効能や性能を暗示する記事・写真・図案その他の暗示的方法による広告も禁止され、許可・変更許可または届出・変更届出を受けた後でなければ名称・製造方法・効能・性能について広告できない。

False or exaggerated advertising about the name, manufacturing method, efficacy or performance of a drug is prohibited, advertising by means of articles, photographs, designs or other implicit methods suggesting efficacy or performance is prohibited, and no advertising of the name, manufacturing method, efficacy or performance may take place before the product has received approval or variation approval or has filed the required notification.