一般向け広告の可否
スイス ／ Swissmedic
一般向け広告は、処方箋によってのみ交付される医薬品、麻薬・向精神薬を含む医薬品、その組成と用途からみて医師の関与なしには診断・処方・治療に用いられない医薬品、および濫用されやすくまたは習慣性・依存性を生じうる医薬品については禁止されており、政令上は交付区分C・D・Eの医薬品と州が承認した医薬品にのみ認められる。
Advertising to the public is prohibited for medicinal products that may be dispensed only on medical prescription, that contain narcotics or psychotropic substances, that by their composition and intended purpose cannot be used without medical intervention for the corresponding diagnosis, prescription or treatment, or that are frequently misused or can lead to habituation and dependence; the ordinance permits advertising to the public only for medicines in dispensing categories C, D and E and for cantonally authorised medicines.
注記
Read in German on Fedlex. HMG Art. 31 Abs. 1 states the positive principle: advertising for all kinds of medicinal products is permissible in principle if it is addressed exclusively to persons who prescribe or dispense them, and advertising to the public is permissible for non-prescription medicines. AWV Art. 14 (Stand 1. Januar 2020) names dispensing categories C, D and E under VAM Art. 43, 44 and 88 plus cantonally authorised medicines, 'unless restricted or prohibited by statutory provisions'. I did NOT verify how many products remain in category C after the VAM dispensing-category reform, so the reader should check the current category of the specific product. Art. 16 Abs. 5 lit. c requires advertising for category C and D medicines to carry the express, legible statement 'Dies ist ein zugelassenes Arzneimittel. Lesen Sie die Packungsbeilage.' (or, for products without a package leaflet, 'Lesen Sie die Angaben auf der Packung.').
Read in German on Fedlex. HMG Art. 31 Abs. 1 states the positive principle: advertising for all kinds of medicinal products is permissible in principle if it is addressed exclusively to persons who prescribe or dispense them, and advertising to the public is permissible for non-prescription medicines. AWV Art. 14 (Stand 1. Januar 2020) names dispensing categories C, D and E under VAM Art. 43, 44 and 88 plus cantonally authorised medicines, 'unless restricted or prohibited by statutory provisions'. I did NOT verify how many products remain in category C after the VAM dispensing-category reform, so the reader should check the current category of the specific product. Art. 16 Abs. 5 lit. c requires advertising for category C and D medicines to carry the express, legible statement 'Dies ist ein zugelassenes Arzneimittel. Lesen Sie die Packungsbeilage.' (or, for products without a package leaflet, 'Lesen Sie die Angaben auf der Packung.').