AI Marketing── How AI is redefining the essence of marketing, in 10 episodes
Marketing is being redefined from three directions: "AI creates," "AI selects," "AI speaks." Personal interactions via AI Agents, brand-vibe design through Vibe Marketing, mass content generation through generative AI ── this series traces, in 10 episodes, what has actually changed in the field and the essence behind the terms.
Concepts — what has changed
01
Marketing Redefined for the AI Era
"Advertising → CRM → Content → Brand" ── all four elements of marketing are being rewritten by AI. We draw the map for the whole series first.
ConceptAvailable →
02
AI Agent for Marketing
The age in which a 24/7 digital sales rep becomes real. Customer Q&A, lead nurturing, A/B testing — the work areas that agents take on.
ConceptIn preparation
03
Vibe Marketing — designing brand "vibe"
The new wave of communicating brand through "feel" rather than features or specs. AI-generated worldviews, music, visuals are reshaping consumer decisions.
ConceptIn preparation
Practice — how to use it on the ground
04
A New Dimension of Personalization
From 1-to-1 to 1-to-Self. The era of adapting to "today's version" of a single customer. The mechanics of real-time context inference.
PracticeIn preparation
05
AI-Generated Content Strategy
Blog, SNS, email, video — the division of labor by medium. What to let AI write, what humans write. How to maintain tonal consistency.
PracticeIn preparation
06
Predictive Marketing
Use AI to anticipate the customer's next move. Churn prediction, purchase prediction, interest prediction — operating on signs read from data.
PracticeIn preparation
07
The Ethics of Virtual Influencers
The era when non-existent personas speak for brands. Transparency boundaries, the risk of misperception, the latest regulatory trends.
PracticeIn preparation
Ethics & boundaries
08
CRM × AI — reading the customer's state of mind
Beyond click history — AI now reads the emotion, tone, and hesitation in text. Where convenience ends and privacy begins.
EthicsIn preparation
09
Automated Creative Optimization
AI generates, tests, and curates ad creatives at massive scale. The line between what to delegate and what humans must keep.
EthicsIn preparation
10
The Post-Cookie World — the frontier of data ethics
Since the deprecation of third-party cookies, the more AI you use, the more "whose data is this?" weighs. The latest landscape of marketing ethics.
EthicsIn preparation
— Each episode will be published on this page once it has passed verification —
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