AI Reports · Amazon · 2026-11-05 · Blog / commentary
How Amazon Marketplace evaluates content quality with Amazon SageMaker AI
Amazon Marketplace evaluates A+ Content quality at scale on Amazon SageMaker AI. It renders each product page as a single snapshot, scores it with a vision-language model combined with OCR readability signals in a CatBoost classifier, and uses SHAP to turn each decision into prioritized, actionable recommendations for selling partners. A+ Content is the rich media widget on product detail pages, and selling partners that use it are said to boost sales by 8–20% compared with those that do not.