AI Reports · Deloitte · 2026-10-01 · Report / white paper
The Future of GenAI in Sports
Three converging factors drive a "GenAI moment" in pro sports: the explosion of data from smart devices, advances in computing power, and the expertise to turn data into insights. This is expected to turn sports data from a costly liability into a valuable asset, with a cumulative global economic impact of $19.9 trillion through 2030 and 3.5% of global GDP in 2030. Realizing the benefits requires a strategic approach, managing risks within a trustworthy framework and keeping pace with rapid technological change.