WEBVTT 00:00:00.000 --> 00:00:04.072 The people who urged this industry to move more carefully have just shipped their 00:00:04.072 --> 00:00:08.144 next system. 00:00:08.144 --> 00:00:12.217 The bill for using such systems has fallen sharply as well. 00:00:12.217 --> 00:00:16.289 Days when talk and action pull apart this clearly are rare. 00:00:16.289 --> 00:00:20.361 To me the useful question is not who is right. 00:00:20.361 --> 00:00:24.433 It is what a buyer should look at when deciding whom to trust. 00:00:24.433 --> 00:00:28.506 So we will walk through one day and build a single habit. 00:00:28.506 --> 00:00:32.578 Judge a supplier by what it does, not by what it says. 00:00:32.578 --> 00:00:36.650 In our work, that habit decides which tools you take on. 00:00:36.650 --> 00:00:40.672 If a single supplier had done this alone, the story would end there. 00:00:40.672 --> 00:00:44.694 Today several landed together. 00:00:44.694 --> 00:00:48.716 That overlap shifts where the buyer stands.Read them as one movement, and a second 00:00:48.716 --> 00:00:52.738 line of competition appears. 00:00:52.738 --> 00:00:56.760 The race to be cleverer continues. 00:00:56.760 --> 00:01:00.781 Beside it sits another question: how cheaply can the same work be done? 00:01:00.781 --> 00:01:04.803 For the seller that is margin given away. 00:01:04.803 --> 00:01:08.825 For the buyer, tasks once too expensive come within reach. 00:01:08.825 --> 00:01:12.847 More suppliers to pick from means the duty of picking moves to you. 00:01:12.847 --> 00:01:16.869 That difference reaches into next year's budget.How the bill adds up decides how 00:01:16.869 --> 00:01:20.891 much that matters. 00:01:20.891 --> 00:01:24.913 Charges rise with the volume of text you hand over. 00:01:24.913 --> 00:01:28.935 The longer the document, the bigger the swing. 00:01:28.935 --> 00:01:32.957 In our field, everything we read and write runs long. 00:01:32.957 --> 00:01:36.979 So when the rate falls, the effect here is large.Still, a lighter bill does not 00:01:36.979 --> 00:01:41.000 widen what you may send outside. 00:01:41.000 --> 00:01:45.022 Cost and delegation are separate questions. 00:01:45.022 --> 00:01:49.044 Blur them, and your internal rules loosen. 00:01:49.044 --> 00:01:53.066 That blurring is what I watch most closely. 00:01:53.066 --> 00:01:57.088 Where the savings get spent is a decision the buyer owns. 00:01:57.088 --> 00:02:01.110 And the ground under that decision wobbles in the next scene. 00:02:01.100 --> 00:02:04.792 So whose word do you lean on? 00:02:04.792 --> 00:02:08.485 Buyers rely on what the makers tell them. 00:02:08.485 --> 00:02:12.178 Today, what was said in public collided with what actually shipped.The two figures 00:02:12.178 --> 00:02:15.870 on screen face opposite directions. 00:02:15.870 --> 00:02:19.562 One took on the job of warning the world about danger, then put out the next system 00:02:19.562 --> 00:02:23.255 on the way out. 00:02:23.255 --> 00:02:26.947 The other sees a hidden motive in the warning itself. 00:02:26.947 --> 00:02:30.640 Neither is lying. 00:02:30.640 --> 00:02:34.332 Different seats produce different conclusions from the same view. 00:02:34.332 --> 00:02:38.025 That is why neither statement can serve as the floor of a decision. 00:02:38.025 --> 00:02:41.718 What we need is not a side to join.Put this in a working context and the discomfort 00:02:41.718 --> 00:02:45.410 makes sense. 00:02:45.410 --> 00:02:49.102 When a vendor volunteers its own weak points, we relax, because it feels honest. 00:02:49.102 --> 00:02:52.795 But the weakness named is usually the one the speaker chose. 00:02:52.795 --> 00:02:56.487 What lay behind the one they left out stays invisible. 00:02:56.487 --> 00:03:00.180 The more candid an account sounds, the more tempting it is to skip verification. 00:03:00.180 --> 00:03:03.873 That is where the danger sits. 00:03:03.873 --> 00:03:07.565 I have watched people relax that way many times. 00:03:07.565 --> 00:03:11.257 Put what shipped at the base of your judgement, not what was said. 00:03:11.257 --> 00:03:14.950 And behind the price of what shipped, another story was waiting. 00:03:14.950 --> 00:03:18.909 Once something turns cheap to use, we forget to ask where our questions travel, and 00:03:18.909 --> 00:03:22.868 who reads them.The sequence on screen runs from the allegation to the government 00:03:22.868 --> 00:03:26.827 stepping in. 00:03:26.827 --> 00:03:30.786 What matters is not whether guilt has been settled. 00:03:30.786 --> 00:03:34.745 It is that there is little way, from outside, to check what a cheap service really 00:03:34.745 --> 00:03:38.704 does. 00:03:38.704 --> 00:03:42.663 The name on the label and the thing actually doing the work need not be the same. 00:03:42.663 --> 00:03:46.622 That possibility is now on the public record.Brought into our world, this is 00:03:46.622 --> 00:03:50.581 supplier oversight. 00:03:50.581 --> 00:03:54.539 Did the party we hired hand the job on to someone else? 00:03:54.539 --> 00:03:58.498 On paper we check that as a matter of course. 00:03:58.498 --> 00:04:02.457 Behind a screen the same check is needed. 00:04:02.457 --> 00:04:06.416 Without a record that you checked, you cannot explain yourself later.That goes 00:04:06.416 --> 00:04:10.375 double when patient information, or an unapproved product, is involved. 00:04:10.375 --> 00:04:14.334 You cannot hand those to a counter whose destination is unknown. 00:04:14.334 --> 00:04:18.293 Which country's rules the receiving end follows also stays out of sight. 00:04:18.293 --> 00:04:22.252 And with an unseen partner, the responsibility ends with you. 00:04:22.252 --> 00:04:26.211 Checking what sits behind a bargain falls on your side. 00:04:26.211 --> 00:04:30.170 The same checking was needed on the money side of the day. 00:04:30.170 --> 00:04:34.191 From here the story turns to money. 00:04:34.191 --> 00:04:38.211 Funding for the hunt for new medicines arrived in several different shapes inside a 00:04:38.211 --> 00:04:42.232 single day.The three items on screen differ in kind: raising money, pairing up, and 00:04:42.232 --> 00:04:46.252 lifting a forecast. 00:04:46.252 --> 00:04:50.273 They look scattered, yet they point one way. 00:04:50.273 --> 00:04:54.293 The day's reporting will not carry a claim that this technology has left the trial 00:04:54.293 --> 00:04:58.314 stage. 00:04:58.314 --> 00:05:02.334 What you can say is that it is now talked about as a business plan, not only as a 00:05:02.334 --> 00:05:06.355 research line. 00:05:06.355 --> 00:05:10.375 When the source of money changes, the rigour demanded changes with it.Only one item 00:05:10.375 --> 00:05:14.396 that day carried a size you can actually see. 00:05:14.396 --> 00:05:18.416 The rest stays withheld. 00:05:18.416 --> 00:05:22.437 So the day's momentum cannot be described by how big the figures were. 00:05:22.437 --> 00:05:26.457 Withheld may mean not yet settled, or it may mean not for telling.For a working 00:05:26.457 --> 00:05:30.478 reader this is the fork. 00:05:30.478 --> 00:05:34.498 Do you assume the hidden figure is large, or do you move only on what is confirmed? 00:05:34.498 --> 00:05:38.519 If it goes into an internal document, only the second is available. 00:05:38.519 --> 00:05:42.539 That money moved, and how much moved, are two different facts. 00:05:42.539 --> 00:05:46.560 The same mix-up hides inside the question of how we measure results. 00:05:46.560 --> 00:05:50.952 We usually judge a tool by what comes out of it. 00:05:50.952 --> 00:05:55.344 A piece of research covered today rearranges that measurement.The three steps on 00:05:55.344 --> 00:05:59.737 screen shift the measurement earlier. 00:05:59.737 --> 00:06:04.129 Judge only the finish, and the answer is binary: pass or fail. 00:06:04.129 --> 00:06:08.521 Divide the middle into segments, and you keep a trace of how far it got and where 00:06:08.521 --> 00:06:12.913 the hand stopped. 00:06:12.913 --> 00:06:17.306 When something goes wrong, the place to repair is visible straight away. 00:06:17.306 --> 00:06:21.698 A device for marking turns into a log for improvement.This is what we already do 00:06:21.698 --> 00:06:26.090 with written procedures. 00:06:26.090 --> 00:06:30.482 Split the work into stages, and decide what each stage must satisfy. 00:06:30.482 --> 00:06:34.874 A habit that is ordinary in quality work has been carried over to machines. 00:06:34.874 --> 00:06:39.267 Laid out in sequence, it reads the same way for whoever comes next. 00:06:39.267 --> 00:06:43.659 With a record at each stage, you can also put the fix into words.If something works 00:06:43.659 --> 00:06:48.051 the keyboard on your behalf, this view is essential. 00:06:48.051 --> 00:06:52.443 Approve on the final display alone, and you never learn what was touched along the 00:06:52.443 --> 00:06:56.836 way. 00:06:56.836 --> 00:07:01.228 Change the measure, and what you can see changes too. 00:07:01.228 --> 00:07:05.620 Carry that view into where today's events land on your own desk. 00:07:05.620 --> 00:07:09.581 Until now this may have felt like distant news. 00:07:09.581 --> 00:07:13.542 Today's material reaches our own desks through three doors. 00:07:13.542 --> 00:07:17.503 They are about how tomorrow's work gets organised.The three panels differ in how 00:07:17.503 --> 00:07:21.464 they reach us. 00:07:21.464 --> 00:07:25.425 One is the route by which money moves the research floor. 00:07:25.425 --> 00:07:29.386 One is a general-interest title checking whether people can put questions about 00:07:29.386 --> 00:07:33.347 their bodies to a machine. 00:07:33.347 --> 00:07:37.308 The last is a line drawn from the side of the rules. 00:07:37.308 --> 00:07:41.269 They look separate, yet all three say the same thing. 00:07:41.269 --> 00:07:45.231 The period of choosing whether to use this is over. 00:07:45.231 --> 00:07:49.192 The period of deciding how has begun.The middle one deserves the most weight. 00:07:49.192 --> 00:07:53.153 We may prepare a correct explanation and still be too late. 00:07:53.153 --> 00:07:57.114 Another answer can already be in the patient's hand before ours is read. 00:07:57.114 --> 00:08:01.075 The order of arrival is no longer ours to set. 00:08:01.075 --> 00:08:05.036 If that is so, what we prepare has to change as well. 00:08:05.036 --> 00:08:08.997 Which part of what they already hold are we adding to? 00:08:08.997 --> 00:08:12.958 Left alone, our explanation becomes a footnote that arrives late. 00:08:12.958 --> 00:08:16.919 Deciding how to use it means separating what is settled from what is open, including 00:08:16.919 --> 00:08:20.880 who reaches the patient first. 00:08:20.880 --> 00:08:24.928 To finish, let us set aside the parts of today that have no answer yet. 00:08:24.928 --> 00:08:28.975 Leave them blurred in an internal briefing, and the story breaks later. 00:08:28.975 --> 00:08:33.023 The person who carried it pays for that.All three panels are things still in motion. 00:08:33.023 --> 00:08:37.071 Do not guess at a figure that was held back. 00:08:37.071 --> 00:08:41.118 Do not mistake the stage of suspicion for the stage of a verdict. 00:08:41.118 --> 00:08:45.166 Do not treat what is going to be said as though it had been said. 00:08:45.166 --> 00:08:49.214 Each of them asks for the strength to leave an unknown as an unknown. 00:08:49.214 --> 00:08:53.261 Rush to a firm statement, and you usually issue a correction half a year later.Every 00:08:53.261 --> 00:08:57.309 day we draw a line between what can go into a document and what cannot. 00:08:57.309 --> 00:09:01.356 Is there a source? 00:09:01.356 --> 00:09:05.404 How far can the sentence go? 00:09:05.404 --> 00:09:09.452 Today's material can be read along the same line. 00:09:09.452 --> 00:09:13.499 This is not about caution; it is about the record. 00:09:13.499 --> 00:09:17.547 Someone who can mark an item as pending is trusted longer than someone who concludes 00:09:17.547 --> 00:09:21.595 quickly. 00:09:21.595 --> 00:09:25.642 Take the unknown home as unknown. 00:09:25.642 --> 00:09:29.690 That is the most solid thing the day leaves us with. 00:09:29.690 --> 00:09:34.273 Across the day, what showed was not the stance anyone declared. 00:09:34.273 --> 00:09:38.857 It was what actually shipped, what it cost, and how much of it could be verified. 00:09:38.857 --> 00:09:43.440 So that is where your measure of a supplier has to sit. 00:09:43.440 --> 00:09:48.023 More words will arrive tomorrow. 00:09:48.023 --> 00:09:52.607 Sorting which of them are backed by behaviour is the job. 00:09:52.607 --> 00:09:57.190 Get that right, and choosing tools becomes calm work.