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Which Financial Firms Do Generative AI Chatbots Mention Most When Asked About Financial Products?

매일경제 · 10/17 11:51 UTC

AI brand analysis firm AIVIX Lab analyzed 276 brands across 10 financial sectors. Apart from parts of the insurance sector, it found a considerable gap between actual market share and how often AI answers mention each brand. The survey ran from September 20 to October 2, repeating the same consumer questions to four generative AI services, including ChatGPT, Gemini, Perplexity and Claude.

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